1 Audience Build
Provide audience segments with pre-defined taxonomy |
Integrate 1st party data with TG360 data to create audience segments |
Provide up-to-date audience templates that reflect recent trends |
2 Audience Targeting
Alliances with major ad networks such as TargetingGates, Google, and Kakao to transfer target audience segments |
Available Ad Networks |
Ad network : Google Ads (GDN, Youtube), Meta Ads (Facebook, Instagram), Kakao Moment, Naver GFA |
DSP : Targeting Gates, The Trade Desk (TTD), Mediamath (Wishmedia), Crosstarget (MOTIV), Ad-Packer (Nasmedia) |
3 Data Licensing
Provide labeling features for 1st party data analysis and expansion |
Expand audience based on gender, age, interests, and more using 1st party data → extract data |
Provide pre-defined audience segments using Audience Build → extract data |
4 Transfer 1st party data
Directly upload ADID/IDFA files |