We help you build a customer data solution that best meets your needs
Data Management Platform (DMP) is an integrated platform that collects, groups, and analyzes big data.
Provides audience information by integrating 1st party and 3rd party data and acts as a basis for data-driven marketing.
“ DMP Redefinition & Evolution ”
As-Was : Target Advertising
Originated from online advertising
Used to support DSP for target marketing
Used to identify consumers' needs with data gathered from advertising process
As-Is : Analyze Customer Behavior
Defined data gathered from advertising process as Big Data and used to understand customer behavior
Integrate with offline data and process using ML/AI to gain customer insights
Private DMP
1
Evaluate 1st party data (customer data, performance data) and solution
2
Recommend a data solution and analyze customers with 3rd party data
3
Develop a non-PII based Private DMP for marketing uses
Features
Customize your DMP solution to best fit your environment and needs.
Develop own taxonomy with 1st party data and
integrate data with TG360 data (Data Licensing required)
